Publix Curbside... No Longer!

We received this email (below) in regards to the Publix Curbside service... Not-so-long story short, ALL Publix's offering curbside will be canceling that service on January 28th, 2012. It's a sad, sad day for those busy professionals and parents with 18 kids. Instead of spending 30 minutes online shopping, you'll have to spend 30 minutes inside a Publix store... terrible!  In my opinion, curbside was a pretty neat service, but just tough to execute well. We tried it out when they first started last summer, and it's pretty cool to just pull up and have someone load all your groceries into you car, but just doesn't really warrant spending extra time online and extra money ($8). Plus I really enjoy going up and down the aisles looking at all the food and buying way more than I actually need.

See below for the notice to customers.

Dear Curbside Customer,

We appreciate your household being a customer of our Curbside service. We regret to inform you that as of January 28th, we will no longer be offering our Curbside service in our 3 Curbside test locations. January 27th will be the last day to place an order for pickup on Saturday, January 28th.

Before we approve a new product or service at Publix, we establish an expectation of financial, as well as customer service, results. While our Curbside associates have created many loyal Curbside customers, the number of consistent customers who chose to use this service was considerably less than required to meet our predetermined expectations. The majority of our customers love their Publix and still prefer to have the interaction with our associates. It's part of the customer service expectation we have created and the family environment we have fostered in our more than 80 years of service.

While we understand that you may initially be disappointed, we also know that your local Publix and Curbside associates look forward to serving your needs and making shopping a pleasure for you inside the store.

If you should have additional questions, please do not hesitate to contact your Store Manager.

Sincerely,
The Publix Curbside Team